Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
{"ct":"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","iv":"71ff407f37ee81caed51f2ff06b0969b","s":"254c6bca20797345"}
Share your thoughts. Click here