Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
{"ct":"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","iv":"d875c4cbb5f26b36033de9cf7d755119","s":"6dae8a9078e1b24a"}
Share your thoughts. Click here