Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"1a10d3d8489be98007c82982246a7ad3","s":"80d23382d817a4aa"}
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