Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"1b820d6faaa45fe8783ca0ffddca1445","s":"eef2772b6c101b68"}
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