Retail
January 16, 2019
Fred Segal on Sunset Boulevard. Image credit: Fred Segal
By Sarah Ramirez
NEW YORK – From pop-up events to more intuitive Web sites, traditional and digital-first retailers are looking at omnichannel opportunities to reach consumers who crave connectivity.
{"ct":"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","iv":"59e49fd024244d34055139f0d1f6848b","s":"64954547e17de4b2"}
Share your thoughts. Click here