Research
April 6, 2016
Leading retailers are ahead in mobile; image courtesy of Neiman Marcus
By Chantal Tode
Retailers with above-average sales growth are more aggressive than other retailers in trying different mobile strategies before settling on what works best, according to a new report from RSR Research.
{"ct":"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","iv":"b8ab8fb875c61210b01335b8d2243a56","s":"91e66bc7a82150c5"}
Share your thoughts. Click here