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News briefs

Barneys, China, luxury hybrids and football helmets – News briefs

January 8, 2014

 

By Staff reports

Today in luxury marketing:

Jay-Z's Barneys designs raise $1M

Proof if ever we needed it that a celebrity name sells, Jay Z's limited-edition Christmas clothing line for New York department store Barneys raised over $1 million for the rapper's charity, the Shawn Carter Foundation.

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MOST POPULAR
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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