Research
September 3, 2019
Mobile: It is app and down. Image credit: INFORMS
By Staff reports
While retailers’ branded mobile apps are effective in increasing customer engagement and growing sales on their Web sites and in-stores, they are also responsible for increasing the rate of product returns.
{"ct":"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","iv":"39cf6567a2437c32a76c8ebdfe1fc407","s":"d0aed8a3ea3595b7"}
Share your thoughts. Click here