Today in luxury marketing:
Corporate Medicis to the rescue
Since early July, workers have been carefully unscrewing the steel scaffolding that for months has obscured much of the ancient facade of the Colosseum. Slowly, this monolithic symbol of Rome is coming into view again after the first portion of a $34 million refurbishment that underscores how Italy is coming to rely on private aid to preserve national treasures, reports The New York Times.
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","iv":"75bee2364f709ee00bbd5a9354fb8f99","s":"2af5cfe1216c3334"}