Today in luxury marketing:
Corporate Medicis to the rescue
Since early July, workers have been carefully unscrewing the steel scaffolding that for months has obscured much of the ancient facade of the Colosseum. Slowly, this monolithic symbol of Rome is coming into view again after the first portion of a $34 million refurbishment that underscores how Italy is coming to rely on private aid to preserve national treasures, reports The New York Times.
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","iv":"607d09d42e2d0380d618140320b8f950","s":"a4ac8e2bdf5dce55"}