Marketing
January 28, 2021
Flexibility, agility, transparency and technology are key to reaching consumers in 2021. Image credit: Euromonitor International
By Nora Howe
The global pandemic has accelerated new habits, completely shifting how consumers will behave, spend and consume in 2021, according to a new report.
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","iv":"08a820d07f45becfe7cf8af17007671b","s":"fd7ac129e53d9b58"}
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