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Food and beverage

Rémy Martin takes on role of fashion designer in lifestyle push

October 18, 2018

RÈmy Martin announces luxury capsule Just Reémy Collection, in partnership with Just Don Designer Don C

 

By Brielle Jaekel

French cognac brand Rémy Martin is embracing streetwear culture to speak to a specific segment of its customer base, starting an initiative that puts the beverage maker in the fashion designer seat.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Les Roches launches private aviation postgraduate degree
  10. Printemps unveils VIP shopping suite at Haussmann flagship
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