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Dec. 23, 2024
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Food and beverage

Rémy Martin takes on role of fashion designer in lifestyle push

October 18, 2018

RÈmy Martin announces luxury capsule Just Reémy Collection, in partnership with Just Don Designer Don C

 

By Brielle Jaekel

French cognac brand Rémy Martin is embracing streetwear culture to speak to a specific segment of its customer base, starting an initiative that puts the beverage maker in the fashion designer seat.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Porsche Design boosts in-store traffic with Linkin Park collaboration
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Rebag reveals influence of celebrity style on secondhand market in 2024
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