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Mobile

Remy Martin mobile campaign attracts 1,200 SMS opt-ins

November 4, 2009

 

remymartinCognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.

The campaign targeted consumers ages 21-40. Remy’s digital agency ID Society selected Neighborhood America’s MOVO to tie together all of the elements of the campaign with mobile marketing.

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