Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
The campaign targeted consumers ages 21-40. Remy’s digital agency ID Society selected Neighborhood America’s MOVO to tie together all of the elements of the campaign with mobile marketing.
{"ct":"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","iv":"bd25e2e6936d8042ef49662d0b112347","s":"3b581a45750b74ae"}