Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
The campaign targeted consumers ages 21-40. Remy’s digital agency ID Society selected Neighborhood America’s MOVO to tie together all of the elements of the campaign with mobile marketing.
{"ct":"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","iv":"6660ad9377ad0544df4e082c9db19b9b","s":"fed4d009dabc3c0a"}