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News Briefs

Remy, Chinese women splurging, Thom Browne and W magazine – News briefs

June 14, 2011

 

remymartinToday in luxury marketing:

Rémy brings spirit of luxury back to town

Rémy Cointreau, the French cognac maker, is looking to revive its most expensive brand by launching temporary “pop-up” stores in US cities, where it will attempt to “educate” Americans on the merits of buying a $2,300 bottle of its luxury spirit, Louis XIII, according to the Financial Times.

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