Retail
August 10, 2021
Ecommerce is preferred, but brands should optimize omnichannel strategies to meet the demands of all consumers. Image credit: Rightpoint
By Nora Howe
As ecommerce continues on a rapid upward trajectory, consumers are beginning to adopt new models of shopping, highlighting their willingness to replicate elements of the in-store experience beyond store walls.
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","iv":"5bdb516761c683834d9f2d9ecbe17dc9","s":"7c41b42533bb2fde"}
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