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Apparel and accessories

Engage consumers in micro-moments with relevance, visibility

July 19, 2016

Leading retailers are ahead in mobile; image courtesy of Neiman Marcus Leading retailers are ahead in mobile; image courtesy of Neiman Marcus

 

By Sarah Jones

Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to leverage mobile-optimized marketing mediums, according to a report from Fashionbi.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Kering slots new CEOs in at Saint Laurent, Balenciaga
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. Luxury brands losing ground with younger audiences: Bain
  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Lexus logs 25 years of 'December to Remember'
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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury

Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman
Kering slots new CEOs in at Saint Laurent, Balenciaga