Retail
August 3, 2016
Photo courtesy of Regent Street
By Jen King
London’s Regent Street has seen an uptick in consumer engagement and in-store purchases after the high street adopted a dedicated mobile application.
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","iv":"9c41720ee79fd75d71fb816f3f4e2193","s":"8387694eff7e2015"}
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