Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Preloved items from Hermès hold highest resale value: The RealReal
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. What to look for when buying your first luxury watch
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Prada taps Emma Watson as beauty ambassador
  10. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Rebound strategies for US luxury brands

April 7, 2020

COVID-19 has hit U.S. luxury brands hard, but the resulting disruptions it is causing could lead to even lengthier economic hardships, and novel rebound strategies are needed. Image credit: Coach COVID-19 has hit U.S. luxury brands hard, but the resulting disruptions it is causing could lead to even lengthier economic hardships, and novel rebound strategies are needed. Image credit: Coach

 

By Adina-Laura Achim

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Preloved items from Hermès hold highest resale value: The RealReal
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. What to look for when buying your first luxury watch
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Prada taps Emma Watson as beauty ambassador
  10. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman