Marketing
April 7, 2020
COVID-19 has hit U.S. luxury brands hard, but the resulting disruptions it is causing could lead to even lengthier economic hardships, and novel rebound strategies are needed. Image credit: Coach
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","iv":"92a1acf49d667e5594c51a87bf19492a","s":"5b3f69067792a9a2"}
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