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Dec. 26, 2024
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Rebecca Minkoff styles consumer engagement around contest

January 20, 2011

Rebecca Minkoff uses contest as a chance for consumers to be a stylist

 

By Rachel Lamb

Rebecca Minkoff is using fashion Web site Polyvore as a vehicle to promote its new initiative that allows consumers to design a Spring 2011 look, with the chance of being sent to the designer's fashion show Feb. 11.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. 'Clash de Cartier' campaign explores dichotomy of dressing
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. What to look for when buying your first luxury watch
  5. Prada Group bucks slowdown with 18pc revenue boost
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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