Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Vera Wang sells IP to brand management firm WHP Global
  4. Meta drops price on paid subscription tier in EU
  5. MGallery Collection wins Grand Prize for luxury tourism
  6. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. The RealReal opens retail location in Houston
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Reaching new consumers means revamping marketing strategy

October 22, 2015

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – Retailers are behind on adapting to 21st century changes to consumer behavior, but current trends offer a clear view of what modifications can be made to succeed, according to The Future Laboratory strategists at the U.S. Retail and Luxury Futures Forum 2015 on Oct. 21.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Vera Wang sells IP to brand management firm WHP Global
  4. Meta drops price on paid subscription tier in EU
  5. MGallery Collection wins Grand Prize for luxury tourism
  6. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. The RealReal opens retail location in Houston
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
VIDEOS
More Videos

MORE IN Commerce
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
EssilorLuxottica, Prada Group renew licensing deal
Boucheron debuts first Las Vegas boutique
Bentley Home expands footprint in Saudi Arabia
Vera Wang sells IP to brand management firm WHP Global



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman