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Commerce

Reaching new consumers means revamping marketing strategy

October 22, 2015

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – Retailers are behind on adapting to 21st century changes to consumer behavior, but current trends offer a clear view of what modifications can be made to succeed, according to The Future Laboratory strategists at the U.S. Retail and Luxury Futures Forum 2015 on Oct. 21.

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  1. Diane von Furstenberg named Icon in The Time 100
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  3. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  4. Immersive tasting pop-up from Don Julio coming to NYC
  5. Rolex Testimonees take center stage at French Open
  6. Four Seasons Yachts previews Marina Day experiences
  7. Maserati revives racetrack driving experience
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  9. J.P. Morgan Chase expands luxury branch format
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