Marketing
August 2, 2021
An environmentally conscious consumer is one who is more likely to be Gen Z or a millennial. Image credit: Snap, Inc.
By Katie Tamola
Environmentally conscious consumers continue to expand their presence online, calling on brands to be forthcoming about their efforts to preserve the planet.
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","iv":"45eec657fcd362615e0efb63d05cdc62","s":"ab357d9e56f9162f"}
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