Marketing
August 2, 2021
An environmentally conscious consumer is one who is more likely to be Gen Z or a millennial. Image credit: Snap, Inc.
By Katie Tamola
Environmentally conscious consumers continue to expand their presence online, calling on brands to be forthcoming about their efforts to preserve the planet.
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","iv":"6edec1cfa7f28671530e3975668f9eaa","s":"813ec2b4723a5c50"}
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