Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
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