Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
{"ct":"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","iv":"236a28700c5d4fdc82d928b8a5ea44db","s":"fcd571677710b437"}
Share your thoughts. Click here