Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
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