Mobile
June 20, 2014
Mike Boland of BIA/Kelsey
By Joe McCarthy
NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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","iv":"41132dce6992864cf56110ac8f323b05","s":"9eafedfa7d71dfa0"}
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