Mobile
June 20, 2014
Mike Boland of BIA/Kelsey
By Joe McCarthy
NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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","iv":"f619770a613ac943f38467f9e62660d2","s":"ab306249c5f1b2aa"}
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