Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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mvKdz20uKr3gT8PgnhFuTGWQJ9qPWLyLjEOsZ2HqRS4h5XWPfniYn2eTefRrSAJknJXN81mZgcuQkZIOcHJVV7ZT\/+qKiQZ2XR7hAt1Lbi1Bkx9r1dttw09SRHGNPBlm5Stfx8466uO6NHFDGtasa0t57A8XZAO2Lfu1\/2t+l3tlXBaNKzDem\/daXyMmF91WHH9OYQnn7ruSfg7IOWgUBxJqT63brUVGyfTKsfjqG0BVAuj+R750KmSsT\/yL\/HqmY473agLOFaTWzXNl08zjEks+uZADNGl\/8AMNylMcrxTDYDv9nUWgikQ2jCFnug+ygw1XU+1GeJ007FJf4PB1kcKsl6Iub1b9ze8S\/rrPuDgQl9yj5syHf1zVmy8ehd+xtVyC0Fbo3JOdFOblTYaDgzIE+N1CEwhu\/6oHg34r8YIEKG\/Q2CP2QOBwHshwZGrquaRPPuPJ2yVrPEhwC9zYALZzyGIf50dZIAWUona58qjU7W\/zToExumNE1yAu9Qd8RQZd+5BOHNPqOEKbtxo8lSQZBds1FgIF85Ql7FrEFKb7gNGsseT\/rY6oD+tHqfeUSjG+JD57xWFbxJgXFCD4sI6m3ErqKWlpAAlfKM7BzUzPkIUlxapRKe+KFtK0Jgzq0qULtUfQ8iXIWeQk4CRVxtsjFgofBTbj0qy8gyGloL1Y3vV8v\/cKz8xlMuXNoYHEaCMVMnWU0qA4prQI2ZWx6rFbcJ5gBpHEwktKfzOiQZVSVam2Z+baSaeDcD9bPKio6pqlf+\/+\/28NwstC7QhfaqXz16tCqNJaLb\/\/cWCAjr3JdfFZAyG7w+bDxxiCl\/64Dk0\/YUXXxN9BrJ+sLAx5x795ZjAFRl9b6tb2SZmhfzpAeC9ih5\/MvpIKhh3rUhpRv+XpwDkgZjnlMR7dQakVzDCD50KByOvm26nN8g5KTQ\/JIBDZInCnMaI1ncIbfIC2IY+KpMJy8flGStM2CJHJ9SnbNB3lnpBSgzezVZKP+Z6u7BrWQmYJYmG3mXw\/1KXoL+xALJzr+xKT5ieqLgCFTr5Z\/KqDMk8vIQS9FMhVAShF6GamyFuqlNbzG7lErLm\/FRFwP41inAcz0HmqcAoIaZBYMd9gK5DTJjdeQI131ILb\/\/ttkBTMrUmh8YmZbU7qCEYBhk\/ck47ZedU8Rr7MCKmz1PIeLNGs7at68RS9cJajSMKD5jJ2vUn9zIq0vsbIAZaF+vmZgUjsZGUVFrlnxcSMsVaqtHdm1kUWYVl4HmdY3njqN\/fBebZreVmNkfqtAU9gp08PqowoBznO14OcirjCckFLgPU3umclkJ5o29su9brQ7UXoL4StT1Xms0I82SRc3kH3wJQH6dR0x4HbsGxN0eavkIQ9khgk61zcM0bgnqKhNy0hZT\/nmZEGWxQjCPfCl3YSdG5eaewVLsGIHH1zafpKNn0DKpbFXq9tIraoJN10JiuHtazm8pRFnVfBNr0Df\/NSSqUQN2z6cjMVGHgsugnvPsWIsIYXnhIeZtQW6uZhLyxaI7am20+LzJKNfmiZf7HsW2Skqh1Q8XkkrBrD7cORxMgbmYjwv9mTs3fOejmv77ZjeQ67yUhmm2o+4SnEjk2AlZNHXA4pL9jQZEfK2wQN9\/zni0ZOpeNXoxUM4N\/vDkhXvVNvQwS4K4C4DdsY39kxndKRGrlRAelLYGJE25rxegSZxGCuTE6+WzZy\/OJHgAp1GREZisVPf+kG7+K4aZdkjGP24bIyVziRUCOKNvhkdZtVfhjwbhgjz8iJLlnPV5Y\/15rXkpl\/uuy+MDU2UOnXwpxC00tBceWvOmfdSyc\/7u5HNfhlunyF4ROFOagCOjIi0gHHYTqKSH+tJqDEHGm76gKP1iy9RMNV\/HeoI\/WLrE42uJC8r6Vs6F49DllYUWBHt5WkuAcNYJr6D3aOqcz3QgN1dtFTyPoLyRyMFc44USaTo9MVhOWKs0tVMxvA5AYs5MU5e9RYMDkvnff7Ud3WohW8juUfdcTTYNJWs+LL+nsNrI43RBV9BocV1hMflQeCBKaOl85FYTlNtEm60uktfWkDFUuv0pJE\/Rxvff1JFQjo8GKGuvQI4XBIRFmKT\/BYNWqV6gaxKmT4XVYvIAwJVXt1MNCSvWwVrpZ8jAKRIZ0kqMAa0cWl7ZeFqpcoGwaxBXMRJlCaYRrHUJsxfCPVYeoDqP6LKNGu8Q2Fg0WLfzzfHmnC6Ci+\/EyYW7TG6KzZ9GMrtIT8uvn7zpgoRhEElkebvqjJ81u2OZwXFcIpE\/sIy7BM9sm1r4eDmZ9ZTeTINvTRjSL+5pyYNlpe\/OO9rkioiarjaz3XlbxAemIGWgkD379CgDovlNysoNMbcCHLKlHW0owqKPjcSyYQxYneY4YH3wcH9n5SfyTsr2oO5SKxfQ+c0kCmRR7oDSAw7w1MdUKYEo0rKIcq4WfZc\/a7m2xrQEP3L3bEndCH\/EJzXBGAe5E0BaCo4Jy4lA+P\/VpDMQfBQMiw1FFtwhScqYc05yRBVXydmcrwfiwUTZGYQtNHWcdKwuEtuUKW5RxdENBqUuSTreev2qjopMYOKzGSZkA5WlNnTzQ962mQTGPSLFCy9FCdS1b48nEWdeuNwSsxN9e0drbBetmw+U6p5A10OWnUN06ZrnTMFc0XyY0ldctP68gyJLnkDOy8YQ4v06Yh4KYRSCwHDS5DNxV+hMi4beQV9gAEQ9ejEL3tFK8yCd6uhX2+SEJzB4z0VDZ2mVqJfcjCuD9ca4MKkioAgsF27DmYdOgEJi+c7r8yWrRraltaQpXCxIVOLYtEKHWNpuLNp79AmG6LL4MyBqzcki7vWLRND07Tm6AY2jLXlrX+2mTMB8ba1N3uK+Q8gGN\/tV65dU+cxtBhB\/f0k3Jh9VmX\/mOw0PI0rj0gjaJAH30CXlMWbRqjmHubqAf+mZjTp+p6s6MOtX+03PicUIqtvgRK1REo\/53BKWGC1Y1IjSyNLNoDCoQ54C5nncvB505xfDpkozdKMqSfzqD1Yix03SJsGkDYWpcNHQgkcK37CHqZ8+JoJ9\/CDz7r3a2it3V4kA897gtvRX8k\/gDn3Ra2fSxe5cEIjNlEgpd4WWSiuDQlSPlUd1dg6nAMpiWag7pgPZ+x\/JRaB\/Y20N71B8Vw0It7B+opYCbMPBqg4pKvGFxMn2vRrroeYKfe\/igRPIdoRYo90eBPYgiiRhc1\/xdM8ALweMn+zJhwXSECxtlW4xGXAHub99qhfOAquhGJqDj036uhCCnc8q9Iq+5urdAnP1XVeR45w07gAJjOSaOIOecgcvx9kZ5doQ7D7ZxeBwL1z5t84x\/jKhXLE4A0fbNreW0cP8vkldKAXbRU5qGb6zg\/jVMAEI9vZVke3tI8zHKdjqkXmLIwVRTwgTpLYo751lFVw6FD1RObFSKWHREltmnEFmeKgcy0FOH8jy1rZDTMKcHBw86kyGIqzQiaqQb0FFDKldVneeTqi4j2I47Tm94UvGHIZ+mB8Nuon4mvNfgFDGJJ0aHt+CtmyLbVECIKo\/OK6aaVelyZpU2Y+uH6SbkNOlCGm\/y0n5bKx1pETCLhkMn6Bbm\/y0Ygrd9WbZngDZhvi+Dk3Hd+MC5mWmx5u+B9lW2DHuiXx7Jcqkt5uEUQmDj4vCq5baEOty1RJa9szJP7AzNG0fnpz04+DeeNPghR3gIC9UzMhTsRgJxPBQzxeSY678qXBVWJp5vYVVyMSHremvOLpCM780NoonFK+zl38cmewJ6YviLvWF\/9Vy0aZCETrT1a3fKmzQP\/B4xeajF+IgL8fKxiyMAxE1OZxt7Noype9huiIFy1mymvGNcGka54T1p\/0heaPWbJ7N8qcDe+TIdrxMyaSJCsfM0PUt3CVJKfyx+ZINKAOLF2KV1Up1EXbwhlaUYpfKbleh9q94SPgUX\/xT3WepDD3eWJsMJB6qCM9d\/jUUniKwHkpPaFkeOcoC9DGeSODtcEdxwkdHQASx5wOIgrIQztYSt5IqwPyaFXMmlRl02e1zJ1XWL9\/r0s2PUuIOYfMYC\/4rZSSzD9554\/IqXVS0jFnyPJPWokl2u\/eGLXb77wDP\/YzHzYjN9vQKKJfiettcP9zdTBQp6+u7+nJe3aV8NlLF6vu3CR9KfGVOfiPD13CZ45h2QRti4l45vtkl4ISp8hIu4zfb7SMZ6kkERsij5v1HoRLnkLkAl\/UE40dTDrvng0JYwmlr8h5XM26a04zRjlmoB6UN0xT75TBQEJX2SoxkvVfhBWPb+YBE4typIwufrApzoCm5LF7xweinHXVFM81XYLkNLULgyor3h6\/74m\/Gw33uQ9oFIMMhEEFZSGU2npJBfvA4xw8N4FaUue0YZaZCRXAgMR3LNIll88FIoT1vWihaTIFCbF9D3olPjyNkpXppsmqTLyr4UZwviiFG80jH3wENb39WmR7DkbMuSvWNVLMZDmy56jUqs4xfdyVLHg8ery36803S+qCfFM2Q4kQZgYBGq\/BAJ5NJNBX5H640O+u1kLky+vtNX1TJgaTY60IcGSJy4edgiBvLqhd29FoTBmbSteywT8Q2+dQH3BF2bZa67cZnT0I9tJBekhCet9EUxRH5Isxo0XbIJKzpg6A4AMUMIMdn1WjZGErdBOm4W6gtbDOaiPZRT5ZxD0EAypjIstRmrPxcFGEQsg\/baIrsLDoGTwz1\/guu7O5+xUXUOW9ZwGVok\/ZFEVKDQU+824kavyDJz81XWyuLmWOvrzpnWgAchIZakEDOa2kyKNzvCQb7zHMPu\/GxmSwjJDGAB5jH6jQDqoGRE4Zb0UwehH53JLryuf91+U9rNdy1\/he\/obyiK9kGE80gokY2IuVhrkS3gbkTjQGRI4YPz4+faAelUJToBwujLSEug9Gocatg7qKUS04e50Th0Fkxp10pTlrptm7LRE+ii+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