Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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