Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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