Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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yUG6d+YtE8zfoPdr8s6h2SN7L7AvJOjegmSGOm5hcj2Yq\/bWTrUbf7v1Sqb7syxD+mhJUCmkZvA7wepfAOAmpXei1VoX9MxvzYnkHV8sUBxI6lg4ebgEs4YCZU5ZEoYP6Lk9qciw\/yGegPoPfP3Mnibgng8n1CWWF6EIL4EgAffCUYs12CgXlyl8e9G7xRHwB\/bu4HOi8lbtxasHJGGUh5C3Xy2IRT0yCbEC4PSr3gfcN9uDKhuNr5ACGmMRn1UZ7IcJ4ZOapsREpEujZ4sPEQW45NyIwUkRJuQq4i1eDia7bpBbLTv7cKIRe9A6q33VtqhVTVKPYaZd+gNDHLFicPvmCVHoO2T1BsCnM8f37PSOtg4J5yriOyxbeBTYBtpYNKtd\/2TSKqAG\/LKWa2ikUliwHM0yKbT\/ZfmF9Dn+nL8iX8TvPaIvLIhahiAE9kSC+MyejDEjOG8IxYQ22VwVsad3G\/uKWIdFzynurVi693YKPN+rPvrd+Mw2DQghUf2oHZbcHKxEUYgQngep7g+AYt8kAvZOcwvfEPwY1+lG3KpOOeajfklmMytiF4LKUam00vS72uhSg0KQTTIwnhkXeczHuyM6G1csjFY883KN6\/viBIu2uqKVoZRPI80wCnxbAjfwkMwAJRJ6FqEF3MFnPfHlClqRmEy8ssn4Lzk+xSERDOEflqrCcMYZJvTBXlfeEBJoH9fp7ZsFTxUSGZCEcn5WKm7NQZj\/yQ+\/3DMuJqDxyB7dx\/CBHtyDJsgM+kNqsoE8MZYIDgj9L1H\/YkuNUTJQ\/jLlAmCUAp0m8Tdmv3zXbqZfU+qyiFtL\/cCL+UHElkFCZfWDQLfXu6XOCctgz8w5wWdy6U0XIrkmbcJrDK+klb+rpo1\/P6DjXXhKzZLotOAnQ+avafBaI0yFE7FbMzJG7CtgGMWkIBXMR\/9BGrq68XDhGpzlO8bIdpiXia3jtoladJJCOFEgdoen7SazqOEjg4xDMU5lxGyarbPg5iI3dAKsgUXXQFu5tO208mEcObDoaxFyb5QC4HURB2ba66v6K5LcUCqT9OtrMyBVtcJWkoB4FIIcbH0gs+Fqh0g8u6Rp6mHM1mvySHlIQVCQOdT7rdDxPLFpbYmkO656qpWRQ3k5wWfqukzuBpLCCka7SBuxw+XepMkeGwjgasA8qDXsoMTHQFyZeXh1f5cZ0iwxAPJ2YZBRzJxMwdgRi4mQvVW3+gu\/CBOgKKGhwEHSLk4uTPmxjEug+hVqWfcGoNNwTByztE3MS8pl\/vf0b48nz\/ToNgLomGRNnZjRJ7EGjtEdAs7jn7nmdrXgc5bfeJK2biQqUO0LXMxXPCgT4kjggBGeELwqn737JALcQS3JnTlyZsmy5Unj7lJ8ZS531blc5jImKcRDcX4dVdtvV3MPIYvNJdzBLQt1g9WrMiG\/QngYU1qzlNBAHaLr+0OEkppJtx\/EgBhO+3OrPSVuUif+2HMJZQm8uJktfavAnvVn088034KD6zLDKfiwvZidkS4GCiIQMLX1NHd3H07Z\/HFwIQ3HhF7YF++IDWahdjAzapPwY+jpy5y3Wnn7Mhg4NkIrY8MFk7N28mAji0S9aMVZqqAFGq+zFXzxalFlwOsV4+fop4iMJBVnf15khPG+w+TmFwVhf5LsKUxItqvkVDmCD6f62J1MXXR1hBBqJNwcNCokSGRwTxzk4JyxAqSmFqlR9CjgHWvDJrHA53KS5hGRq4Xt5mQZxfDBtXUmXf\/e8uJO7eAHW8Ef\/\/YEGgzvJwR8i4HnTYWBOFbdgOuQzsX4O0I063zFKNGOR39hgwlNrcleygNatNvL0herSwQ+CKlBE2JhztG7830nQ9sP8Z3XdlHD5qSjt10ICJn75qC4h0Y3TmUap99VOU0u+JS4SpXk0J1fF\/BW1itXfw7qOmN5kUJTt+I6em+lzCo704adTXdmBBFTHXPRwJxPvR6l8FvDosDxN05B4OFnMNE6bTM4AOGVvBBgOHBWc5gPIkMtJ5QP35EP4McRjNOzJF2SBYSgt3il81+fWOeIXzirtz7Db4CEBqV+9\/lr0+UZRuy3Gib3FuaPgHlL9V8Qu4jtXJXnuGW9+gVFzZB\/8\/ZEGCwqRBuT4QJQT+jQhkuAf+\/xU8zkb72aXpyYahVL8pf5n2j2gzpYkb4mE2YwTluWfRoeY8WlzQFnvFxbv70B640TJ5VQleEQfcyEYuqe9Fq50gdMaLaHe2ot1Ow5WBMn5TT8MzZ76qywjtRTJ\/gCe\/C6lcYEG84Ybl5Y\/QNa+QFGdYj\/aqVKQ2gm6bWiqEj4g8Wb4pcxbuOx6bnL\/z4W1Uq7VoeSAzoZIlo7\/2rgazu7rA7W0MXi6DkDF5wCDWr6xMWYs+90O3CNlTGDWW253Z1INRjn0WiadOwmuWwrtK4NYDHyYjeh0UQsRXlzL1lqtPaHYUczG\/E2\/gck5DHWqV+taMaOqPI6UAuLtdxQ8wDxBQiXmafbkp010kelAZg07+SPoAg9UO5yCXCkUKwt9BCLQG+Mf22PLdYJLLcUYpJpMm4AOfNItZEiU1MIvDQ6azRxEuCaE9CEOHrQGcxzDf1NGyYTfKZrgXK+ybsh6C5xwgzx73iz1EFvedrhWNkSqsP7G7NTUNh99YGf1ULPEQ5OrdvuXLHl6OAbhAh9xnin4hX+Qi4KAb+HiWiRHmJ3oGCX0AhSLemThyJ\/701fdrAs2\/skcFevt6V1iXfeFT92C2emPBo4Z\/VBW2ggvqjD8IDMJrMLh9qUTYR+HTdG4Apd9+xSzitKPfgzmY+DmYcGVkqcQeVU9h9CplH5SMeFR+bylaOYP1k+GYBMWm+7zJzU856Ab7Xg+Oyu5wXMhbqGPbzGzT3MfJWNI\/CtEzOB2zfC7VyI7HdiW0KIXbRwWAK9DdjsocN4t80M56LNI2d3FqwOHT8KYQe+SZDCcOBfWOb7yZ5MoKXvPCMQWfbCTXa0TxFzE45joNvRqMwcs3psRtjhoMv7odqVngYXFHET8ZfLYKd7cz8BFCCBjAx1iUfeS5Dk3+6cuzW82vekjdU4CSs9kvTUr388DWYH4oFHL9k92SggRd+\/YGQTEs3eRhwZZa8bOQo7bsJnAcCvsURClk9LyVS1\/W9yVRWu7qtY\/M6NI\/cEoZUg8zK\/mgpp8TGaPinwhdFzBsFd6A06frTCOFxh48vIDjzDYz0eoV7bsrM44TW1nfj8dMIPAhRl5qvplHOizTCMDR9ZUcT75pkZQdKfQAKzenWCcWu1mI3tJxmQnVfykpV7WZG1e\/aCHayDxBmZWzVe3dd6gv7\/pKTDnkqkeTa5Ii0QpIQ4ymBVfox7mElDuLB69uox334242vqu48syGh85+d224JfJ5QuQkkWqJZxI\/oTJLfbUtvS9DSrAN\/EyQPmXRfHEygvW8kynFTLWw4DYn+8TYe1IckA3PoaHIZBbO4lX9sHim+2sf\/SfE3mzBZy1GHc6m3z8ABWS1eRZZ\/ylWrpQ9u5LzauUHB73svhDAdrCOtMduaJeG2UxwoQtS+GBZ9ZW7JTMrO2Ow3IDhKFZAePO02TBabcdhfKqr+HEB+58IBJd+5etvgI2dse5agG+gxmzcj+s\/9ihAi2Rgop8uBShnIwTbbmDW44IxfgpMqU0CgSz5b2cUPH1zxbYZXgAxJSA1XwC4vKUoV384ESiKWOfGopnvJif0+wRzjDG\/LZhHFqp+zmVXhcGGusYiQnsXKgkeCxxCvTRibNXCNVE2ggi9499nhNIbh7HB5GW7ND\/ECSkwTZ++PbSGcUjkISloGOD3c\/EPoPpf1DSE1yHuF+oqZY0uKuRfj+W+bQEhqsRzISuUjJ\/PzqEp722F4vrkjT9m4WIadXiSNyw06kThTgJQ+2HGNxLdtEiIar7RkkUP10\/J4rv4re0S37uDBx48GzP6JpauQ+Nw07xtEocL9FuD8DfUYuP9Zv0kfnwAkiJv9Yg4f2504BkAEVevpNmrdntrdwxatywGFP8ust2P0iDJpjA4AuQ98mF+1Hi0Xl7ziKauOKq1C+dW80eAADfEV5TweCsaEakNXmVo6RaHAbfP4avAmpb4JB2MFKlKNtRifLxzemUqNjxwLkUma+D9Y5nMyPkEYx6pPTtY3sR7zkdqpbdCoY+tkyu8xJW4zGGw8xuNxEFo\/B8dbDk24BlKW\/uM+DvlQhJtTt0fgdv8jcX4HwWO6pfVjNIVsxIfvYFOlwQlAFj+wOyowu6OuV6M81VRiFnjynj4lj3WM+BoRQ+zP8lhRS5iuns7EQ2rH5VwuTn7sUbDKfjW7e4EpG84hWzJVKRKFtR0LlwWNoSzXgwAE3fm879GgLBsF1XA\/tX1PMQM7V\/faKjN1083WZBWDEVkn1yXvmiV7BPH9KOfFaoscJ2XxcfrbCTIpdIe6OKlcbAOi7VJM5Te2ZQ+TzVYTnYpJhUKEf+qnZGN1pvX4pJmCVsF\/k3bCAj6aa\/LUMBOA4VppZ1kUAeIVPhkUSUzAZT7Fq9hF7NCr4\/XKW1RuRdQsJdvw\/GnAb25PwoQ1yhyIv+j7ok\/v4YNiAHqiHm9G5awcgMfC+YYe7Vy77e8eqmLkFapaOBROPdwKEQ0NWoEHfz+f6KQQuUdvbcKsHqvGlIbOYHkl+hcP9MwWq9gK\/Bpi7UHtIRMBhAw+4y6Zgti2rZnXGYXgSF2eddpX8Cn49kJroUK6qhaaEnl\/oQg\/q7HZrnYDdOURVvxVEeeOfnd7b1yHwd4eVJmszjfKLnG5Ph\/sm9bU1o8bJEruvhKnroL5sKKrjTPC6sdjlJafAulOvtHEOsX7duqyZktWQOmoEb631Jgz4YLj\/CRVMONAZkdDqrtfJION2LY86LpdKVgBhxfFk5d2fsbtvy6hjuBv25RGBe0f6EKSEa3SQxPDEtLAH0YnoZmqsxzrOIbRMLX9gqB1NOMq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