Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"eacf52934d53e928ad02e66f37de5f95","s":"cbcba6261636ae53"}
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