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Internet

Range Rover measures social media connectivity with Evoque push

October 28, 2011

 

By Rachel Lamb

Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  5. Viceroy Hotels debuts narrative-driven brand identity
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