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Internet

Range Rover measures social media connectivity with Evoque push

October 28, 2011

 

By Rachel Lamb

Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Audi propels Santa into the future with electric sleigh
  6. The most prolific duty-free shoppers have a penchant for luxury goods
  7. How can luxury brands tap into the back-to-school season?
  8. Dior shares holiday retail activations inspired by Cruise 2025
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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