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Ralph Lauren holiday microsite ties together physical, digital brand platforms

November 29, 2011

 

By Kayla Hutzler

Lifestyle brand Ralph Lauren Corp. is going the extra mile for the holidays with a seasonal microsite that features two shoppable catalogs, links to its ecommerce site and digital magazine as well as a tab dedicated to its bricks-and-mortar experience.

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  1. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  2. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  3. Fondation Louis Vuitton to feature artist David Hockney in upcoming retrospective
  4. British Beauty Council, Sephora UK found student mentorship program
  5. Capri Holdings loses CFO
  6. Art Basel reports ‘strong sales’ at Hong Kong fair
  7. Burberry inks multiyear partnership with V&A Museum
  8. Natural Diamond Council launches digital education hub
  9. Fendi bends tradition with Silvia and The Baguette
  10. The future of successful luxury brand collaborations
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