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Dec. 26, 2024
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Apparel and accessories

Ralph Lauren turns to TV to spotlight Olympic fashion

August 2, 2016

Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren

 

By Sarah Jones

U.S. apparel brand Ralph Lauren is raising awareness for its role in the Olympic Games through an inspirational television commercial.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. How can luxury brands tap into the back-to-school season?
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Balmain enlists virtual faces as brand spokesmodels
  8. Chanel's Coco brings intensity to its scent and marketing
  9. Fendi turns brand ambassador into fashion collaborator
  10. How luxury is the millennial’s unlikely weapon to fight social inequality
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