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Dec. 21, 2024
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Apparel and accessories

Ralph Lauren turns to QR code tech to track merchandise for authenticity, supply chain clarity

November 4, 2019

QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren

 

By Staff reports

U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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