Multichannel
December 26, 2012
By Erin Shea
U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.
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","iv":"7b59ab4e13b15bfb8d3db23dd0943e59","s":"22df74be485349f0"}
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