Events/Causes
April 7, 2011
By Rachel Lamb
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
{"ct":"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","iv":"6a491196a99d044901d5303061b69d21","s":"7a4377b334034232"}
Share your thoughts. Click here