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Nov. 20, 2024
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Healthcare

Ralph Lauren springs $10M, Gucci $2.2M for COVID-19 relief

March 26, 2020

Gucci's We all in this together campaign for COVID-19 relief. Image courtesy of Gucci Gucci's We all in this together campaign for COVID-19 relief. Image courtesy of Gucci

 

By Luxury Daily News Service

Fashion giants Ralph Lauren Corp. and Kering’s Gucci have announced major contributions to fighting the spread of the COVID-19 coronavirus, joining a slew of luxury marketers in France, Italy, United Kingdom, Switzerland and the United States who have dug deep into their pockets.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Kering slots new CEOs in at Saint Laurent, Balenciaga
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. Luxury brands losing ground with younger audiences: Bain
  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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‘Copy Nothing’ campaign defines next era at Jaguar
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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury

Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman
Kering slots new CEOs in at Saint Laurent, Balenciaga