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Multichannel

Ralph Lauren: Mobile bridges online commerce with in-store experiences

January 18, 2012

 

By Lauren Johnson

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley anticipates first electric SUV, arriving in 2026
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. Bentley renovates countryside estate in Cheshire
  10. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
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