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News briefs

Ralph Lauren, Hugo Boss and the Luxury Collection – News briefs

April 29, 2011

 

By Staff reports

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Today in luxury marketing:

Ralph Lauren finds real romance for its new campaign

When it comes to setting the scene for romance — as in Ralph Lauren Romance, the soft floral fragrance that launched in 1998 — you can't go wrong with the Argentinian countryside, according to Bellasugar.

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  1. BMW sets record with funds raised for education at playoff event
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  3. Preloved items from Hermès hold highest resale value: The RealReal
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  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  10. Quarterly sales down at Versace, Jimmy Choo
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