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Nov. 16, 2024
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News briefs

Ralph Lauren, Hugo Boss and the Luxury Collection – News briefs

April 29, 2011

 

By Staff reports

rl-campaign-185-good

Today in luxury marketing:

Ralph Lauren finds real romance for its new campaign

When it comes to setting the scene for romance — as in Ralph Lauren Romance, the soft floral fragrance that launched in 1998 — you can't go wrong with the Argentinian countryside, according to Bellasugar.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Dior goes for gold with flashy J'adore campaign
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Chanel inspires natural beauty with ‘effortless’ campaign
  9. DTC brands playing pivotal role in bricks-and-mortar revival
  10. Bergdorf Goodman launches flashy holiday window series
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