Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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WzvDiMgc\/p3DtU\/zTxuUSrQCYANqilkn3OEEIjjgVM4sWzSFsYABz5fXu\/yNS78sVU\/mvREFgE66C7Y+GdPlCbc5PWybq35gNRhOIaMe2ib+XqCw02OVL78OK1LCmwcgYDKkjy49N5IHFIz5RMFBLEc2l7rba92vS7VVchUWBbGv04ysZy+XHHTw8cTaCtfn0rBdF5xM3p5y1P60at+2\/83LxMuaWXxu0RnoNp6mqndC12HlzTI\/oOiXScRPYGdfLPtn\/FmjDG56sB7NtTQtPGNbUcDPKlaOcd8EPHzSa\/olpoETEZjxrXGXGY6G6IYLRwlafxi4T0t4e5WSrDPorQWptdBlRJIeidzl7YMK7MzVaLGsv8UD1cS3Kx0zqvLsuNX\/zl77kOgNgVBpHs1HDn8c+toMoET9pAIOivZ\/oW4zrs7i1zO3v56mamiABDq9Hgvfn2mVPluufghN8\/pXSKcWdLYIrtr7AHXTnQUHpEHacaL3zvVE9Lc\/Lhfr4ROHbphMVGW1CY1VEu5D6BdMCxrVzxRnaP8mg+H\/2EUNyc3re44R4AbgTt9ccKTL6xjUdlaoXcHS+jsG3p0XKFsPO3RcU8C6y3K2HOeEXpsIj7TrjHDIh0N7\/MqInQvtAekFq6IT4CNohZip1C5J0OS9Gj4TDadcQsDe0Ga4lGENqxkU3WsNYjDIP0JkUbpVeIH4l6sJqXVbRjEJ7lb25xuXe90B+wVBiXODlfqenPPAwzZgz26V2SLcGKwvoeaqzfzJ6eC9x86DoA8sD5Z3VOL1VkdYOKrl2n437Ruj34O0njk05Mn51x2WKdahJVzkYHVi0pN7MHarE5t5NjycXOFRFWXVfHdp5xb1NULyGV9oHNQ9mkBrRxA0Jt3hf96pVMvKopifwCU1b4d4mIVQpR94tnm\/qkDZXMGLttxWtCVz3sJ3qqehxtKDNxPL\/9ucmfndY4mViS1HgICA0PFuY9oK3la5XJZLhddll5d10fLhZX+GXpdriutxTYVE7ht+BmEmAEJRORMAaHcGOkvCoPiEMsLUb\/\/Usf6Yyls0RolMrU+CWxvIyc4dBdeVw5\/DIQezL6mgqT52fZwsqbr\/kjiHBodSdrsfRLfMZbEbCbMvTBVoYJUzPMAMiSxVKI1uXKuVYcyQMiLQz5coNsMy6SjhgYZDU6HB1L1gxLwXJiwgAt8it8MV4wiC62XVS+79XimHZjn7Awf\/wSpI29tNTaAIdhWo68ckbS0gbfR4ImRw1mmbxvZBz0mIFIUhki88wF8BZvmQteXS4EWanMM3si\/0hnxiy55lJC8aXVgDXVwu9OstgiGYZO1+DG5z4MXFagEYy2Ph4bXUBOj1hCJnVyufGXVIxUvCsIO16KIjaQq0kCcu6PAjseA\/l7FEzvZqiYq9DJhF3Js9Sc6LA+t0UsKIutOP+Fc7O67tFKpkaEcKPdXv4TmgdNMp7hyVyqC1Rc8kKRAaC1WD55ABwnx5YHmo\/R\/eUxPPflge4+3tqVlLwqFaov9jkonboFyVHIQnEgkEUbwvgViaYkxhH8W2zrGbG+XSTcsjI59ir8YXVW6FLuaQwiSxsN\/KHyZ1b4qw8roMHmJ0QJzAnaKZ7MnpNBcDUd8bwLhXSTBjGgr4mL2xF674u6vfGg1Hk0KFgd8gaRm1z5AlBNlpks7QqMKzzxd4e5Rj4EwNLNxQJE+7wZkNknw9XWiz71Le+bDwM5wts+Q6tyE5wSIxy9ZPqWRnL22vg6a\/tIJFfiTVpQ3o4ioH+SOQq7cRnYjbQpFqTu8KD4HrH6TRGQKVKUM4dCr5sg3330BnJ6ZrR2NwL6vAKv2fnAHgKI4m3ynftTcn30ER936ef+OrtyUdAKG\/0aixm6nHMUkItJav\/sYK6wJ0bFb7jv7fz7\/VirEB0uMuzyMaTGcWlTF3orKXc3\/BFZ484UweLjO2CNvl+hudg\/V2Gq3VqC25tXHSLxaGHSsuHnYgCY9E9yYsh6Fd+Uqqy\/j14QfLh\/qR2i98QIPGfcZequXzIsLaOPQ1QjgvnJ7tZTpvRG9pgKyra2xhfMfnDtvW42oD0HdC6ldGPD+FyLEQ4e+YLYMiILPTpnfGzOeOP\/IUwbOCBR0Bd5LFUPJYhrWnyGqAFI\/ZsHMGytCPwLSf\/dpShoLXc7d4XxHUFVjFeUshlADWIwTwN\/I6tp167GB0PFnfLkJa2Mp8BBF7lM65SEwuMqghMzYmdT3uBTlZNBc5GNVpH01TJra7PR96TNIz2myK1rTCS0TbpAU5RSld\/znHvihkWV7TM4PBX58u55wq61EEjB+d+vn9xCWUYzpzAt9xdBRZC2y1mCfeB9QV4MVbEy+x\/I3D683rdWBJYE6l8bTopXL5QPfMaovb0URO5NHkbXSKpgAwaCUNFGEG8GhgQFfYpPUBLj\/ICRjH8L7PHae8migQvE8T\/W0F01EbDRtg\/bcMvaPNwNOV0xE0jBTFVZ1UyAA7Vuc\/Xrt8j3uERgw3W2+27hfstDSz9PIUfAo3bvvqx3uXQpzcqWri8Pd27n48OwJMFRxJKHxjeU\/Faono\/HGPU06YOBKOxLL3vgOb5juk1WqXLYtgKD0SphCLgLhthoHgLZrLu5Id4SDu6SgasLhUkHzLnJuv25KLlycMvBto991T2FnSbajT3sYlmDSKRPhNLuzFY5VkIUyF749dHQwoAQji6phAuOcyE6eqDwLrlF9u+bu5ucZW2npjsSjIUvqI3RecnxXqgAF3HgJQFJlgmQoNwijure8h8M5wkjoWLdUft8U7bPw19fGzq8Emvxfmpy2h22G7b6IpC3uOaQDSsuG6JfV2H92EcECvb+Pfe5u3eSRqxNQ\/LBEf9Zxb+PCM3tRUXETHMf59Whu\/gxakE8rutveNXe+6t4j\/+yWcbS7uw6y2K13RayUNuR\/SC6o0tj9bJ6lVMQcGiUa5HY9a\/FXCs\/QSHPFYkczhWJYShwIfF45k4Tds6GE2nYP7MfgkdkrALaNpswnajMmp8\/YMWK9hd\/jHh3QO3d1xeL5emfsHebYd6+UWsqokujkbpQSP5fD7sgqbCJ0o4G9xtVG1WWYX1hFx9AZKKMdoFwsNjyOysDY5NJXYGV0pCVY14C0o5JyB2rBK1Eg7cgMBO6s8DYn6ZZl8K1aouLnyh\/nGUKUxGjTTtd+rFZt7yxEiK4aqaXvKljkcRSZuTOaq6IiZz3KIsjmnxi\/lRwvjbz2AHKdN6fwIFvqcheTW8vP226bk8vRaj3kj22wJ2uA7gegIF2\/H98LdU8OQzw75lo1xtgfS\/W0k+jpHwvjqf3fVEi2BEy6Je67n9SQ4fJrAi8HXr5jwJth+IeEzYfX6CiueekduEnaP+YVBXm7\/lSfbIIq1Phf0V1Kh7ikz121DpB+9cw5JJdfANRd3jOPxPsvDu6IWZoz5R1HMGmObBAO8Msc0GD9qTe8Jgw5CT7FhvVUGAjduYSMujPep7hr58nhXK4Gw9dv4D\/g8aZa9vrszDh4XkNJXP1pGuWS7om5ggvrLulePDCKzQjcpZoWDHgRuE5RKovGvK\/OXVqlznil3STg8+LwEVyuOvHpa+QEgguBDV62Jo8IdvpJRPar1Kp8cBSxO\/CiWkjk1\/biNPQV\/nDwLrUOu9HrrAXfJyoN0Mz3U9QgLw5MviWtwcPvLbzmXRoaK1NblJ9rk7ORVBjAKNDIaNmcDT\/Q9ML22+B\/zsU+ZI2SJX3fknawF+D06C4gCj4+RuVTL6RHpWHOH6sIXPwBchMg+xtKp2TsEb\/8SVoYkPU1rI3+tuAK8KRjfVZ32dktLly0FdrZDrBB\/dGAfaZnoY76OOPrbZGn8h4cDujoXVdfLKUMBAQNIww0UZURkizw7pNwk4sbnpwcRA0mk0HaA8ZimPW96uORDg0PdZrhiXfWw3FxVZXj4ZNqljceYDHey5Y1ghnuUV\/EK8y4\/PnlYJh8q55IkI4KScGV3m2mVihMqqEJ3dfx1K5irZmQOQjM\/7j7b6U0GSVfgqKnDCgfGUBl+UGqxuP8XtuHY0dzIiSVoz4bfllQys7WlB1JZaTKqTT+omoNKIAj3YAZGG767CWT2jYGfNcEEz13Tb0p3st7f8uqXx7zqDXwdgv3A\/orJ4\/EiRiMqxTOi37aX2mo7vfyeLeCJFWfIbPSWAU55WaCrA3eVvNbHFMsEkC12M5rHgPTlAQEynyQ9jF5zukwZ8JaqzQDgh+O5hlpiGSckpqa7koxUF7xsw65o8KbvrzK89ODMFKr2oIE89YcKQytahKXD6Q3XcPFJPAqvBAmSjp5fqGSYkVxSCtXZG0F3swIXk0B1Ier796qE0yLGl2IgZBmxtLXEJJUy3boz9Ut\/4VxCynfm77Dsi6FgKjKeo5gbu64pk2ZKyAy5p2Plw\/MpawSvIGKAtuTsYoPq1v2c4\/OGTCzkbtlkY69dO2HU6FncgaqYwlnuQTEXnwMIT3kS1f8zm1fXPx388yfEj8D44IGUVDJsWq\/XpAs1y8iOkv7ggcADkTJaU+wsY+104xQtZAMtmKrnQJSnJQu5DdRdC3NhcnV6AoJR6dvXiDCwBlBu8O83gRPKqQHCzokfgLyGe04KZl4igbVyJX06ae+P+ro8G6257yU3K8c+fnxFVI7QP6XQSqQUxawjwgHgvpupre7zUwgDddForVULBf8Ty\/GVTjSsuuf7yYu49x8zg7I3H+9fqCg20RDRHY0koEoYbzDRDTZlNM1bseS0TdLACmb7a1+P2QEJ7whDG9b+Z07Zmx71psVvDUcUM1S0faL1wT8OWgjpAEkhMWJvK4TJHvWzCxF+8G6JZ0PpNtzqWOlXUXg7XWYMwfNUG1E1b62l9BYHKnZrF4tCYMvWt3bRYCvZ\/2E1f7wiVTZ0QpUppU\/m9XLCOn\/GfIH2wFIlyv8gflNbeoayzVYn1x0qBVj9XfVrXQ2ZyvQ2mrMJcTX6hTpCdluO5gdiDKUeDK1H7j10nZ0QKvPM7ntyxb6mOOhYdJAyUnLvfXYGpt\/0xcGgQoMCWEMKr1C9fbx166kHsBh9BKEmxaC8rdneXUAhXO040VQUx2sKR5w7pkNfpTuQdHcwI8barUID7SVqZ+s3ebxqVMA5srzUk8xtgj5mwW+8HwDQ4E2AxpQsbv9YY\/2Zl0GaYwJDnVRgV4Biv\/HxkciZ65Lmqq\/sw8DnUyUBikxQfCyEW8vsnr8ova4I0CCktINpeGdg7DcOhV04SfmhpHg6ccQeupHpfLuK8krIKY2ZljI242bjBrOd6NOg4LG9aVayYekdYORFL9oGYGnTue24KXNuFeQMblnSJgx1sp626gKAyET0gxqP0V8vSL","iv":"2e5e8e913a2917056f44119432a0e918","s":"5543d693a8905a95"}
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