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Nov. 12, 2024
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Fragrance and personal care

Ralph Lauren focuses on female empowerment for fragrance effort

October 29, 2018

Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances

 

By Sarah Jones

U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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  3. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Burberry appoints new chief product merchandising officer
  6. Lanvin official outfitter of AS Monaco basketball team
  7. Improving mine-to-market traceability remains critical: Natural Diamond Council
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