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Fragrance and personal care

Ralph Lauren focuses on female empowerment for fragrance effort

October 29, 2018

Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances

 

By Sarah Jones

U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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