Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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","iv":"0694baa6cd28c65bf3279b1d481725ac","s":"c9459cf6fa8c44c3"}
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