Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
{"ct":"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","iv":"b9d3d2097ea0dc39caf8ae454925d7c6","s":"2291f89de10e865c"}
Share your thoughts. Click here