Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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","iv":"cdb443d5db25974b15ed45a3f331ee89","s":"00f2332d4022862b"}
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