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Ralph Lauren extends customer service via unprompted thank-you email

June 22, 2012

 

By Rachel Lamb

U.S. lifestyle label Ralph Lauren is thanking customers who opt-in to receive brand emails by offering a 10 percent discount, likely in an attempt to bolster loyalty and drive online sales.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Neiman Marcus honors Leonard A. Lauder in New York City
  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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