Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"67ecd5f7b8eadaef140cff19cabd60e6","s":"1cb608eb1a3ca1df"}