Columns
July 27, 2016
Ionut Ciobotaru is cofounder and managing director of PubNative
{"ct":"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","iv":"032b0883df32f89212b963c4b9f8e618","s":"dd0dda7d7da99fa7"}
Share your thoughts. Click here