Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
{"ct":"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","iv":"d0584a106c78e4904825c151294b4327","s":"b3115b2d90df51c6"}
Share your thoughts. Click here