Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
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","iv":"11383a7d151f691969d69862908f6ba8","s":"166de8b0f9b93f12"}
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