Marketing
January 25, 2019
Luxury consumers believe luxury design is improving. Image credit: Mulberry
By Sarah Ramirez
The definition of luxury keeps changing with consumers labeling upscale goods and services as not merely “high-quality” and “expensive,” but also “unique” and “exclusive.”
{"ct":"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","iv":"9bce2c999bbff52fe265bad36ade5c7d","s":"247d0903dd7d48a5"}
Share your thoughts. Click here