Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"f5cff046b3f21a4c98952979688f81bd","s":"1ca45cba09d12e2f"}
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