Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"75fb901db88427ede6f7733bd4da3c5c","s":"92fddd8b6aa399f7"}
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