Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"3507bb834f56272cddbc812f288b0cac","s":"8e6e1337b153d9ff"}
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