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Mobile

Pucci encourages scarf selfies with camera app

April 15, 2014

Pucci Scarfie app From Pucci's Scarfie app

 

By Sarah Jones

Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. The future of successful luxury brand collaborations
  3. Breitling spotlights Top Time with actor Austin Butler
  4. Moynat, Saks present M Collection pop-up series
  5. Chanel unveils new handbag campaign starring Jennie Kim
  6. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  7. Bulgari reopens Via Montenapoleone flagship in Milan
  8. How culturally-aware influencer trips can successfully launch luxury products
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Zalando launches partnership with Diane von Furstenberg
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