LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"beb8a773a0f4ad3ac83ecdba8540d09f","s":"d356abfdbf665b73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