LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"0771a64686328ec88dd901d5f7f173b0","s":"2fe5a00951602ca6"}