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March 17, 2025
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

December 31, 2019

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  2. The future of successful luxury brand collaborations
  3. Dior spotlights connections to feminine artistry in feature-length film
  4. The 1916 Company launches bridal jewelry tour
  5. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  6. Creative director Jonathan Anderson to exit Loewe
  7. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  8. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  9. Hästens celebrates World Sleep Day
  10. The Luxury Collection partners with nonprofit to advance culinary sustainability
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