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Nov. 22, 2024
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  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Pomellato reveals exclusive residency at Bergdorf Goodman
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  8. Luxury brands losing ground with younger audiences: Bain
  9. Gucci channels spirit of giving
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

December 31, 2019

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Pomellato reveals exclusive residency at Bergdorf Goodman
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Luxury brands losing ground with younger audiences: Bain
  9. Gucci channels spirit of giving
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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