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Nov. 14, 2024
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

December 31, 2019

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Diageo launches new division for luxury brands, experiences
  10. Meta drops price on paid subscription tier in EU
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