Luxury Daily
The authority in luxury news.
Nov. 20, 2024
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Luxury brands losing ground with younger audiences: Bain
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Trinity Investments acquires The Standard, London
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Louis Vuitton goes big with temporary NYC store
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Diageo launches new division for luxury brands, experiences
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 20, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Luxury brands losing ground with younger audiences: Bain
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Trinity Investments acquires The Standard, London
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Louis Vuitton goes big with temporary NYC store
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Diageo launches new division for luxury brands, experiences
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman

‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Lexus logs 25 years of ‘December to Remember’
Dior welcomes first beauty boutique in North America