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Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  3. BMW sets record with funds raised for education at playoff event
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. World's largest Jo Malone store opens in Tokyo
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 15, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. The RealReal opens retail location in Houston
  3. BMW sets record with funds raised for education at playoff event
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. World's largest Jo Malone store opens in Tokyo
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