Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"eafcc11f0a6788fd0ed1db04a3ddfeed","s":"b46bd136478d9615"}
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