Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"1e635bea37bdad8aca3afc11c40801a6","s":"2ac6526d3e874a69"}
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