Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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i2B5Vjx6KAW9v6qPf5Wrg\/WLaY6oRPLvjBNXAObPqN8p4aWT2ifgwr427cAOaaacW+LM4Z2QgolL3Lg4k6wwA+7tWhaGE2nL0sjTboGNEnSZYiu\/0QxTnm+RkxrSW4tDSF0bmf91LhI3RxqePBLkwg50Nub3vzfmf6kzT4TckPlBCtRRj\/8aUNbZ9hkukK\/GcZwmutBunQpZEKCSKO233xY2Xsic5ZC0Dy92DqF9nbK127NcjfIQnGN\/69TqAcWJr6o312gaeubTb3acHxu68B015v4D9zNNXP1q0jht\/lNW8e4pVbVsfy8WqjZytYNG4az+\/K4x2wJnGtE02D1NzZzWGJ9Bq\/k0uGNcwQWbNbzDXvtXfemNpvzehYpJ8eiuEoQyXvi0gAa7yjx\/BIgQLhOyiCXGT0cCjeD26iS5oTYPVv\/4bKziUudJYe6R8m8SJoFrFgYfS7nGscOO8zwPK4f4R4ar4+plim2AnIvVRerVvgp\/juq77GfxhcQIfu5Hhkh6pi+2mAVJemJ8qFhroQiUkA\/NshVKhAczy\/CIo395nvcpsTDEm9TQvBIJ6HuU5pBelXB6BagZ0+fyacQOEa9nMUjnhNpDqmRRtz2YnMBiNcHNGtWHaeMm\/EFU0WXqtHmU6Fo+29VWdSq4WPi22IXWuvsMZcZ2rwF+sTVfeWA25NK+rJLp6RlK49Dhnwtk1mz1cvrcdQ8FFeyud9CoOQS+QfDYuUvZ73xylqYwSpqAQ6dAYU8dTKKWI31EhBwG352DbYuFv4snSp603IEw1cHKAbOGyJtI1OR39airtwviRqlrPtn6nKcKwYm0nHZpKr3C8i494aFYkILTAm782p5Q3WjXL1KkP0BgoXNFkHuIkYvj4MEOaDwXxj2DCamBkG4BQzxk1KCRNWwlcU\/WMRKuNlf50SVhVzcV\/nRVprrKPdRtKE3KJED3YnmHDuj0AKMoqy\/avOblqMaq+t3r2gk8IhQxlS7EOyjvzny88FHow48d95R52+Ze2EtzZqyB2FvrLEHw1Ea2KXBj7t2+R9NRmVv49BXXjslEybPL3UmgmFxLr5qpeDQCwrFnIcP2SwBeXJUumt+tPIhepsT8eZCj+JZq0z8Le7xaEK0QvsFSby6q6T1rfkINK0\/8e0hsClG1Kb9XVL65vW78Nfaysku5G+5PM7L2G3KldJduMHvZuwoWl7DGHA3VcYK\/J8\/z5TtLd24m7spg4TaQYaKresg3LC04SYd0iIOnOnFw7z+wpEJPs7pkNoNN0yzXmZW8V9aAhUy8FutaAFB13PciOBFq+mWCJb2XOYGfKegIg2bC1TA6V7XH3QkoFlH9wy6u6s1Bkn5L0kAXMPiAax85qJlMuCEQsVq1jm1VdnB2B1nw8DUrxTN+O\/IzyAVhSC6z2HYKDESZ0oSCneO3Duji43EN1j+YKxgtBIqrHzubbVJa9vazE3QZDoytuqYKx\/6aib2\/S4z4GlUCAquJ2jknLNLTS9Xu1tkWDxjy6l6EqqqciuZqsrdvZ79g0VmVtTq8Dj9e1SLv2Qb1owI\/UHf11eC\/0hhbTlIJ8ansrM7bUdizZa9qajqo0\/WXq2BWk9cIfvH9IYiocFvJYaL0sh8uXC\/qpKQtev6kqp6+P+kG3nCdYVzlXX6dMnd7a0GeTYlhlS5D537gX7khL3k8S6KjPq5bEPrk7rCa3Lo88Uirt9JXwCKBDfsV3cvK4lK7XHOLvGMX4a9yfsWSW2RObV1Ukfot\/2KTMy41sYG5HWrjwW8ebi51vzq4CGHyqfCVJuL5Pz1wJPFw5ICF6RJbCBTzu6Qy8WgAlJZEbVT2kBiwUdddctJqRawBobX1Ks9QJo1wGxBiZYUNGX1rsweWGbLlDHxkK6z5hfZOL30v\/\/hs59bTqksfEm4bS1TKUC0g1STuni2DpAyQDAZ1StR2FwOhAWn8vzPuBwDfzyeHMrPSGGR+or9\/FhAHxG2mQ9SHCJpzRvnhhc4H3u\/8GCeau9iAJ\/hm1DxiwJleIpQ2mxI3eOwq8RpFx6gDYMvCrk+dsqVKWLSdNHcKizJqUH8Mm+XMU9frD4ovBTRPGnbxqgH+kv5cY2cBKJ3x51PEaiUXVNyNtqQnASjQsJMH+31tXtpJ2wPCuxeltTXb\/UArfYJDAgIptJGELDRjE7o+yPmH3A5acQhKxh51zNJvkYCWp0gXICPLBchdALrx0Zbou+7ujIF5QKlSjoawB11XbhgAXGdSzWUpSbzXOLGNjb7kgbXvdVeEAb+pSli3Rm2rGpLqLfLoPRiDmJVp9qmVYgMdnQNMgFBbBbAKbu+bg0a0gpuUsFWe775uqwzTkT278QiQHl+fBY+zoWpX+zJd5n\/pG3YxgdK0nxMQrvx9aKWgMcsElzLhInUoQg7b4HufcneUmYSJ6X2rsQlkfEnXjAkmlDK\/68Dsmr3gNPS6OJkoofmJ4MyUyRShQ+1W6yGBRUQLZ2t1iTFx9vqjO7b40IjgC5uJPeE\/k106vWr5VAJxREim5GcOzF\/stH9KrCNE8L+DCZRWzgvV9EF0qq3jArugrISO1WBYz3zATkiJJKWzV6MyvBp8lnvKPOencYTLMOJE2WNOPINYkik4KDE9Zxo3DFht54fzgt\/UUdltfaaxKIcG0itvrcSaz08kuX3VKot65wmy9prQmY95ZHtQwqR\/TcaxcQS93tMd+hR+KaTSHP+nSLzWKuZhytphZEM4IX++NDlvbU2PNvi5XawNPT89uIr5lJTGYNmgJpjSpHxYKo+aZlYkcp9OYk8bhRta2nObQOOFOKOdYkwCfBkM1CdpSfJtbEXrrN6Sg9wJ9G5TCxJDagtUei2Fv8yS4ElnnwYVrrFamQb2taYBFvMZA1SQ5kNIPwtMKroXsP1Ed6YGdDc5ewarR+tND+YSJFbKn504SR4W6yI39uFwiLMeeVfrZHBaWrtHdcY0MNXqGJTv9FtY+RQwNMzFGhYIJx9f7BCCKUSE1hB3B37sfSmWAkwLbQ2fl9Jxgcx1xerdg2XgG2bg0kIIlB4qxvD29AmQcBFjt5hwa6crLOOuwZOB9oQdlG0cWT4gVVXvp3rm6Vh+NOIKoVfeJD7UWLtJ4MMYpjUybVw3Ncl9uyyvqYLkh8N84bGExfOthmGIa0eS8mbbmtque\/PCJ857k4UD3m97zOB5YFe37KzH5XAgVXEQjCCd7xDNwXcqWbaznGEotmIcrCg8AZQu847I\/GhcjNsqO0DRoQcArpRwdDQ8zZbgga7cD+2aM8RnStTVruab9vl6U9cPnaHd3OifQuho1H3rGWeV\/SLcj+LiAvcW3ZBQMHeU4L+Sb59p1xZgAcvfdm3i2wjHP8YQApDmCFcXqImrHyXoT8JEV\/p+afc0n0FiHn0jCJOiYXEBVENKJfZd5ZcWCQgg2PNK+9l3NnQuRpbbZaHN9nhSf\/GtxIewQj9eL3Wm9sj7fcCQwEqKUZGXsHSpUURgcKH6m0bI9JWT88XGyUV+THhEg+++aIKYcaDLSIud87Tj6Mb2aopiAfIeIeuSEjB5qu0OIYsXVUDRqhLRI6iSxFMmTFvnassJAbPerKIpQ1cI0c2agq3Oo8zzfcfVcl6vT9dBzo9V8S7mmgMniTwOiKZXiho8hwBxZR85YvaT+3jPF3ve1GtZmgG4fTA5R0DnWvWak38ck0IDpjNkp\/dawrWduZZCBQwGjHAOSPU6yMSvv78vvIxNo3IaWhftA5HUuCayCqNZNhXB8qM4p2olTf0tHjRVfHtp9+id0GqJEVsqNQ5Lk9QbRU53wGCYOiyQHgitnOomqTYTj8qU722qA\/C7YkB1Q+lWCd9Y+sYw\/qaw0zSVcd9mdrvkwuPmslIuV421gd7PwK7V17bH0GR2U3oGBo+TRBbBLYRUEGWWUkzdTYpwlCm2FQQDrAqzFe5UPtChEP5K+5hB\/9BtsESNxPad9P9cUFMAm+r0mKOQQT6f3QjHbO8mTZRfI1T74ohZE1AQ1BuFMJ2D9fio8u04YKFToYcjChcQ8c95wZWObZa2fqW+GRt1\/n03rwdHV5ujoTigm9VesZ+lX0z7kqXOJLraY+yA\/N8AMSwNvpxmEdUc+JjNioLBAkxl4Bvz9ikYeitkwi217t6kfXJV\/XueRKhV+zVQpmUGd6VdPbuY+LxLaVAKfN4NmPdcscX2oiE3iD8huesDPxgqpL8ujdnSMeMQJctVyy12+dAqG37yRR0HDoABCuaRaaxPeJL2c9W6PFAnwfFSe3feCAFwOL0yzkHy\/fjO4qrv9+k8tZFxLvlIHpk8crGZA1TaPvt5+cPOw4XAiZP9XyvUybkvepTn5W+BHtutb3e9tY6sz5bDkSeOmLRxkuMzNSrHJkttKvsdmAitmOTGM17DSfuSGBQZxkvAKGAc3jDSWkB7d4iPnfmVxYjoqHdDgBpR7PTyuOE+U6YsbgqEMUyspNB1pz7ztAHqe8EvSwYbAVmk53KWW8OXAC4jNJFFzboyMlnfbGmgEbC8DboAYmicVcW6gcsi4ou+Anphg3bxQjeLCni\/42bTQsCrwy2O6kci7wVrEA\/taa\/md4vXxnQ1xbYZJ59tGATP8krS2gIeW16UQqQGIIM1UNNTfgwl\/d8L23xW45Hk4cSpkQO6cUr+PNRazjam2HKx9OC0kUy5zDBSypTYb8NrDFW\/IqdUaWRg\/CAL44nYKG2CEBbvnIRKmcmrGoUtKjcSWDo1X\/GhsmrcCkvWSo0XDTBU5DFPx66kw3U8h1G8JUlFmTVoucZo0zDJ8a6r2jvUHfkQWWVquhpNUVcMU36mZyoehoQyRf6jdatqnk4vlyFL26GwWTzjSekXqEipMJ0W1O4B8vIdfvIXsIoLXVIw3ui5mN+2kC7keD\/bObX0NkdrAzUl9CVo4YRjLDlq80IWWRZkwpeQXPtFyGllZS6jPxvH6ojPFJuHyDhxQNlQq1eDe+lPKauyKvmWpwZ6ti5Iwk4P31UTfW87K9Vhn5CiEcn\/CllBpCO6EcQ5rn+BVdhCbQo67kcTe2ZKnxVv7uUe1eWzItW926TtYGDNHL76rXU3lrJ+PsXvuh1+8IzguNclwwE+5fASyMC8Er8RKFm\/KYSk6lP02hxLgHX+qpH+zE4wLqqajZo9S87tPyUhG6QXEseHEmSmh1c2+f5O5UMvwPf+aP1x8p1DzTzj1505K58mdX08jgSRU63Pby9xrXtoyPpOE7UMNlS92\/elut9Z1AECRC6RsNQcimng+iqEE8i3XP2vOJ7AXpuN6dHe\/3DkKHunNQ8W0i2HAy375kZ0Xjr2MhTAxBESGa+yWyaK3unkArSJeqJE3BJ5B9oogktf9FEsIE\/rMeITZB4HQq+gxQzy\/O5N8jzjdJtEb+AqRUpmqwM3NMk+rolWoYFunVX2KORPwdQT6yGtgB94\/9bdLJ6jOOC09\/p3QKzZUwA8qVv6deif+dxEAiObGxTBOYxUzyKIuaQ==","iv":"97cbb2f4e4c953a90625dddeeefd4d4d","s":"eedacf24f43bd162"}
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