Retail
September 5, 2018
Shiseido is one of the luxury brands taking a localized approach. Image credit: Shiseido
By Sarah Jones
While globalization was the prevalent growth plan in recent decades, geopolitical movements are causing companies to adapt to a more fragmented world with market-specific structures and strategies.
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","iv":"5eff65dd5148a795e59b18cb1e6962a5","s":"3341e2aac472de49"}
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