Retail
September 5, 2018
Shiseido is one of the luxury brands taking a localized approach. Image credit: Shiseido
By Sarah Jones
While globalization was the prevalent growth plan in recent decades, geopolitical movements are causing companies to adapt to a more fragmented world with market-specific structures and strategies.
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","iv":"54724666580e5e3a8975d31e858befae","s":"37f0fcb25118414a"}
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