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September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
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","iv":"46a7203c2f59af7893a37139b5c97279","s":"67554c670fd89fc5"}
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