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September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
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","iv":"b0e364ac6853232856353a8531c5eb9f","s":"f974caa282c8bab8"}
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