NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.
{"ct":"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","iv":"883950c15bbea934fc211d5e52d68247","s":"92efe45fc9822c19"}