Luxury Daily
The authority in luxury news.
Dec. 30, 2024
  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Maserati unleashes anniversary activations worldwide
  6. The RealReal opens retail location in Houston
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. Luxury automakers topple fashion brands in search
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. BMW sets record with funds raised for education at playoff event
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Maserati unleashes anniversary activations worldwide
  6. The RealReal opens retail location in Houston
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. Luxury automakers topple fashion brands in search
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. BMW sets record with funds raised for education at playoff event
VIDEOS
More Videos

MORE IN Television
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Four Seasons, HBO ink deal ahead of ‘The White Lotus’ season debut
The RealReal pushes shoppers glued to unworn designer goods toward consignment
British Airways brings award-winning campaign stateside
BMW states case for ‘Sheer Driving Pleasure’
‘How do you Bentley?’ global campaign launches



RECENT ARTICLES
Maserati unleashes anniversary activations worldwide
Veuve Clicquot talks Champagne etiquette in digital content
Follow @LuxuryDaily for the latest in luxury news

Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam