Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
{"ct":"RssOuDHhnCyuk7nEEX6HY2s5LOIza67nGnZlkYsIHQbpRH+6KEt7WgcTkuiYZTy6hIrzPHaRLMKEk3q5C+RQNRKc\/hk6G2rJWOy0ciPzDLXLjPmy+nGAWvRSXY3Nb7SxZwEgjCjKOkz+N5PsMGbKXizRKKS+ih3v5NVstAAQnv48RWcjkAk3nnuVr0UsaL34pM8AQtIl44i8fK4kWEZgo0wSQQ9k84ScvqznWkUYRM4dhde+KSzMGUIqPdTD86ClBv\/xK1Jni65iC8j3Qto+JaYf+UQcoaKE\/zCPRfmH4AtYqJ0Wnfay5rfVqhIn8ZsYcMBpqP6CtcpuSVwd9xkZQuVBSsp0PKdXAee5PxMkVDiI0ahc314EBM4jo6W2pk1lbWG2dIHZh1o2n+Ch+FWUun7OJoABGINsjvJoWd1XHB\/vJStGdGiC7lkH95vb5ARfKgxKB2GXtR3fF7\/eBTYEYZ+RbDJooCxgiIJaDgJFPLQ\/MFe5cQ1p7pVlSaBBYP9iMSh+QaawzaltiIfK0PYSBGLIQ5IyR8h5UmHejs4pRsSYvqyw\/0PRty062VYMWAauSGcnHZP00KxJg7XtHtlX+twBCWwNvOcmHPf\/GefwzWzOSKC7glkWNZyX44lpvYZVFt6ds7JBRNSrBDyONLNYIdd\/dL9rzRhN68JuuFMJqjh006+irOrHMQFaQhR2bgLZSEiisgHCASBkJ7V2L97o2RRJlmGpmL2ph8NYKYIn228ueN0UzbI5FlGMjq+KyimEcyqm4eCb2DwAwGkfs4Ci+xosBcKS7RaZmRYfvQnUPqDL1qKo15gPoIC4a0JG3VcRLLLLiXqxZ3mn81eXYCtK6m1PAcZcpW56TLtLZJKJpuF1x3J2bYvwFOsTP5JCM4diUKiDylylyE\/IZeHq51qn\/t8nJdJMCy+j0y8xuQmP+RLIU5YR\/ovS1b5ubAPmVFygnC6pJPFN2fuiLwsMfU6p5y\/BEH+H4gpFpllWDTK0X4ZW4JgnWYI1okxs1ZzTnhMSE9yJz6\/Vw9mBk2NoiRLynUQjHiLL2wbJM0xw1XOZabhreCIeWjtyGR+ymwP3rqbYsv+Ia\/PpbJnB\/IEe+QNoMGpAL3lSlEBNKtqxoImpWVBxMwQKqLLw+FgNtTiAxW6PpR3BMW2lMxEFvB7ourg2azPM5jQh9BrO2nzdj3ZuI+3f\/D9H2HRUWACV0NekfVJ1\/IMEyh\/4YWD6bOLVlrW9UU5BrUg39w2OWGAqidZKDryHdDF0pHRvrKHSrOmYPHKGzSOTQn6xy6\/2OLiYyYRxvNl02BDQxkVz0+5C4JeDKVKB8cddj0uXD8Of7uUY8Ki6CmjoOAW2HtRrQncMO0wfxvL0NF0l3HokuOLkW6PZvszgDArNOsSvINPveSbMKgPHI8UVotNHsPka3+sqmbuQFmxwzEDyDacyj\/EPQILRFXx8QYcXcSvIOHSx9Mv85abP96jOrgGEf9F\/CW6w7H3fpkwMXc4\/I4xgCJv\/VuipRlhUaa6iDQEnK9PHjTZDT\/tB27jz3AvYqIZiKqU3G\/1Rhn7joodYOgtQyCAisEVzf56IzrmvME0DDviwVWZiSAQVYD6O+w9JOPRZDgGkCilG2I4qjtFwgzSmm1DO1HOxhRefRQFnxofQR17ouOSphyUijFc8cqpcuO\/SGPIWugJ1GdMTMJ3r0zSRBh5HPR7uQ80hWpzGAFyBjvvp6MVF28jzvGCtewtPS0A3Y7vTpU1Mrac3V7FzNNWpKAchyaXN24ureSGqAYmK34dgr5d1eGGdAhySGGg9bb9XNddjCS34Chl0aZxsw3gzX2e++Lfc5\/xJ909uZXEfyZRkI9nh3DU9TW4wwzrPwAOkV+x97xyFxIPwSjMMPbuFGaXR\/\/r8Imgs3RrEJ6CqjW8vEsKySYy2sSgy7S2OINrNoVhTEQXbms8TJiKYJaiXiK4BsCHQ5W+Jn2LnmDg9LKoKFbfRmHCiEUbc5z\/VsdgWhomZtnIEKlHnlb9YBYHnXCcAY+r5XKi+99IrnqK7XQGV87f7Fvtt4sFPwP7Pcz2oOPktIov\/6PUQuYkFalCuWI7fuYIqD+glZzmxsrMqh2FLzP0QIh53w99GZFysSyF0FX8Ihu8ioFnMchB3hBYwRPi3Y3\/Yz+6gnDKxxU060\/2tyVmloWxJDrFDO+2YbmpcsCPOg1EmJJVl0+zoJyBnBZ6Uc3G1Eu9iXREwdpKTI6pfDFOHXN48\/+8djeqTIO0e8BlPqTbcA5N22qlyItTb87e\/f1p9+vQAlwFfvVrAqYq8HmjqpPUZ6mvp\/Cq7a4akCfp1XhP++ZA3EHDeWsxuam7iOze4GE3hYfP7ba76brl6Qh6mnjhp6p0mH5BO0u13LYfPIiJaEe1AIYxiLX45hqUWW7SHSTmIywU8MReb+9vjtmXK9hxC4KeYHwsmYRNus9DcXvG6by7IKbxaBT\/3lbzBHj8uEdF7OrofYhcmW4cwk7Xabv0IogwESvYHc3MyUV0TAHcUn8YowPqBKuZgdqyEMJa4ArmjSnfJIGaH+sH8N1XMJKxgUQy0V4QCr1bXS7raxyTh7W18B\/g7En\/SlGd6Z9EwteCBa6WHJikBuEVUfrS5bj7e6ei2njRJsTrVqVg3HzBnFVOInykXyvKaPRQ4MhPXT4koh9zdPKTZ2pPIOMJbIUgST+5GlEgjhqh9HBsP5mzHS8OrJpZXPIuvy0FEHRZkhXA29i+EQidAvAiJRQbk0lVnxHJmr56blWnl\/T6lGllCO2kjg2p8juKq1KOeMP9ZQFHCH1Tk1A+zZXajKctQyQPoA6tWuh4ajVSpATMzR\/U5JhShEExsTlxQni9IeFUgdbhdjWYZfg\/HAXcGfC8617C993sEYz8hAX+SBXwHlkxxBj2GBXSEBlRlYKy26AIPiaVK0DwrtrNFfVWtTtDQtY8G9nGQ00bwWz+eNcDL+RXBg4J8jGwCsetTYsvo\/w6XVfyGpGU\/+CbY8waxcxtsQHn8BhL9anaUZu9\/YmB+4P4eiP+oM4IW\/G0VJoseeVH\/LcfyQ3Sw\/4t7C6oDzAYHSX5J0PfrH2sQNjzXlMC\/WUnT4JOXlJaI0\/y0XGIKAmhzCWyNhwEVGOGXChl0DwAJtD1z0oM5+i80e\/pxXotrMFsw\/5g1Dj1U91SxdRbsYAAAHoW1vcu9X0+xQBE5gar83nQ30CDh++Qr0zICf8nkqc7aNuyKarRKQDFeuBf8Rk8IpEVKvdtHJpSLu12P\/b10ViA5Sm1N76PUyVjOExp2uMbCSRstrQSKjZ0KNcT0qM3OmypDnbPCQNGH\/2GxPXWH0+vWkMy8+ezWlpdttsrftwkzMcdjVM+cHkgzvU6pIbskzmVK8TA66T\/rCWSHIiWJOShQB\/XJJk+klDKG6pteeDirumt7DeJibifCSqlwyEEC8l6JMG7mLXeViYcd150sXctjSxCHHBbeX+pIsxRuPi\/ygsOauEd2xv0wreeyp\/8\/zY59m+WvqncWrZDAm7oIY+ABSOqRqwiibdANnNbeL5Illc4BwGQP\/Xj0ZNYRu5yjSsd2ynr8VxeN09a4shtu9mNKvlhDL3\/82vfPd4SFT\/hBLtfJtPvmd6y5UWt3J4QJvqq\/k7nGtwgg0\/jdhzITHbEzDYHX\/+hmY4vlTosn8ppVAhue\/CwIem4EFah8aP5A+POfv7MfBk9QQILbDKpdGs42StyuzfFcaA9Jf0kF\/PaGXohiL9rkz+NA2mkhgufgrQ98ImXOs8Q6oJJFVdKneePUpTnQGBxaLlqujlw4kJFk32UcAYnHaGJgxMTodC4ywhXpnW0zHVaXVnuEpVEHAl4Ydtuo\/vK4XlXZ1h5hqoHY6S0\/\/hxWaHMRvCEdnro9Yq2uggxjtd3Pzy9RCEb8e00Wehmdz54UJdvOXacCODr8Uzr+waJuGvdRFxJuGWyO2Q6oVLIhuCbYizbtbCiWfQEz85TVZVNH2rZ8KaOUlA+Q4X9hor+MZWVh22Q+6c1xOCg4oirc+jTska2tUmHFVIMJ3O5+gSWIj2PFdRJxpPN\/oW6q\/JE0t9omJ6cAKxd7IR58bukUzoAN6V8Pko5i+yb4J6bWYNOVRO40sZL5x3EhHZwsqezCBHZgXC137jF26o9Nw2eSwo4KfSbAJNq6ygPKmDIterEQSkpPrUkpkdbvHwCxlOF8Ny5y5y3dEb2svIwvXpKW613Fb0JL5Fbw8vMOKxQGPyJh\/CjdIgEXpWo1Ye7eyAuhXFsW9zuozpnQQfi4IycrwMQCD7dJk2g+D9z6Wz96hCnxLKFrBGIXFH7XUgoAdlQyrhXJb2YxKTfyhmzzS\/fgVlVkquT6lFypoCl50\/fFM190FH54n0ihf70jrjpJPukxrQEcjb7GIcxtTdMHBWp0Km5Iqys4OcihaQa\/lPGYMS8NG2esngCWucvJvpVK10BAFvPEkAeWO1VGtO6+QDB3k6Uk2uPGb8\/d7w0aK1O+Bn1+SrVSnMAyYb9zXxuBogRLFm8A8KR5B1jgt\/s8+AnBJGWHgdksvm80VHbmyMKK+cDCafu9yES11fcxJ2yKlD9SlOkQ0ofUfY1vEttD9qKvbqjTVn6ME2ddgHKx4highx8IbUOhv0ClwOsBMw9eagFJYba8YGHwvqi8KJEfS6jGafCyKcTXMr4T6MHvf09dlwc4mrZlfsZrVj391n5YQQlRFQAVdPwLdd+lM6TIXrzXFUX4i2EJo5pxsUDzUIqJiMhJJoLVug28K0pkpELu4x93uK8ktUfB7d8c7e4ZP0\/oAs+GbfIutlwNKToNTIKI+tQs7XlXr+HUbBmct+lrExHV57c0VIR1bTMSpWSkWKrHPxLPDC4K4GEpUEz5tcEX353GW1xG2X4VvwN9KHhHuGempDoJL1alvsR3FjExDXLelvMZPJ7CKkxjSiv5RKkxWEJejkECGgnIHTbiXey1Bn08HY7Fh0sj1zqslFGn2NU+av97U2hU8fmwPy3sosbnUAhxRYi50VKpdiBRLDF\/hDnVMKRNCvlqtTM+kI8Gh3IrnyZRIDWj9f19wlfoAFMwIjPtkV\/R0aWtxkLHsMxKX2pKUNpNsS1w1X4xc5OG1QxANwUYF77R8H3C7dxHy+mfNUL\/WR7Omz1c8gB+kyj34opX+NPqBCKCqizp+qyHWWpD6RS8Y8YGQyZQlncnRroKbl4Ge7v6MHz9e1pyh9jfq2+9M+kHbjavP8EcIIete13dXJlbBmRiv7t6Gw8Qjdh3KtWKxFFJfmC\/mWKnzlHDErUSQPD2o\/rP\/zSQGMiAY2hQTHSIBXFo6h7i38u6Oeo5qqCyvAca\/Bu8qFIHMnM4EO+\/p89QIxUebISy9LJEhTgNrhM7mxwxf1T4G3hXWX89E2PrrhDJWd\/jk+UnAcF7dl2VJ4\/81Nq+Rnsouno7j1QtZRCxYO\/bIe3GckH38pVdlab6fR+GlEzcHhqfpzpHnqB0qXPrIYpyKdqbER6kOBUI9IjJSW4eOfJGtNNpGAOBLGQah6RfVZReQYcJE9AWG\/fpf0Mr+5V5svyVz+E1R9eeVgdYHo22Rsc2u\/n\/p9wTt8mEswdfFmz6DCkg936vMSgfni53fOYdWKRnWhpy3gj10z1AK+f9GmV\/Umx9a0Tk\/TYdugQpWRAU1tcljGZOz2EolefLesQf6vaNP3Jv35+vx1OdvEVEZDxN7KLVqb5n1R2T691L5276wG1UVxYXPt0Fqyf+xUoAYdzzPngLZrRGfJGs41SlfZ6YNnZX3B8S8wZKN+SQwTrX544n8WnQ9shS2fwHOandkfsQA6lFAPCZf3KS7q+CtuxLUeIv2daE3v4SG943dVjh2jUQCooSAtmSkIyyZBdLOZH4sy8XlRE7j1BOiciRGnMifaQceRlQBhGYiG3+QouQXK7PwvSJJKK4mwU0XelG9dA710+4WwBMCRbGCv9cIKKNQ35DuXciWgUUtFVlDApChFV53\/NrPW1a1vR2Y8ZW83W0SdbAEY\/r4jlqYEIHIpfKAoyZtaijm+otvP5ZWb+pc7NmdKnL3GfAHnMChWbSlJsxQOH6v4Q6kxWQ1vT1n3RJCTDAulRCRdRSsQMpSWxgeNXkeVStabtA1dItheXQlwvlKIcwlKOittygTdbVCYfrkhb7mSZVwuQCTgQfHZVT\/VC+LwCPEehkqmjabtk+5Gq1ZzyZ14SWJAeammGbsKVhO4fOBX44V+6BVxkTNSdikRivZnX+\/KSq3ldKYNe7WpH5kDQQR9EliEfi\/E6LQuXHcz7tJWFTz4DNTWrK0EHvEXPb8mwTgVwgunwb9PuQpH4L8ql6B8do9ZAp\/\/2vb9LgiMRMR44yw96zSu0oQlriN7Q4YCnUQDsawRDSLtq5h5mT+HRsgyCrz4m4DQsG\/MVBaMDl4WviA\/\/bGvUCXcd6aS4cxtM1137gLsU3km21ZohC0F030aaiwDIIxhI+\/CjCc6o9YAW+GHPBWru8JzhuNpGSkCBKYlOGnbZOYWgzAhMfrZD\/JMop4RwHU6vd2mU0y\/mH\/yyL7VFG8hhacYvIC1C\/5fw\/SBX0IwQG4u8mV\/+oa66DM+FlM5J3a0\/zdTqH5fITVQLFmGsXAeQaR1CxTlPtZ9khFXPi5VUd98PV77FeTWcRAzI+OmynUxTrj2E3mMyP0MkgBb2AXfFtm\/xGw7mmXRYG0WTE7lldhLUwbT2dVJnXeRpqvr62KuOGt8w6J4sqkvkh\/5EA\/yBnx3uIJ0CoaPvr8GYAL5O2hCZ\/uZSQaVMp7\/rNY7aO+o6o3gFjqiHwHE\/GSRIWP+Yu1npklQUCOMbA1gmxyVY22LpkPcLPa2NjB3bMKC5psb0sjj5pNb8fCJqEpqlXtO0ROlzAwOSPoWWP01KYRS5jzpJ99AyMSbnxw\/7j7PbH7ndeJy2ELmrTrw9ITAFqX\/mN9ReZhr25E5a4oQ1qRDgFKwNL\/Jb3hzj\/+H9V7Exja\/DlMxZFp4nVOxX2YeoUJ\/9hMaUynI4qn3iw1OCVgNXyJqY3j37TKLBrSldr4IlvOE3yqqoueZeAfUsFWRhsRMPV3WMposLkZglU+4ZFJ\/E\/YqAuz2br4i35oPdSywgdBrVymcyBJcHrMoUl2MPtiNl5IbcZIvxdCGe0Vw3KiBXyeZDSpq4Qytoy+5+ntmas3cK+Ob0qcJZaqT02eCkeVyX\/qX1XXdLHH7AbjeaSyd2\/xNGH64V2shrauWGlvWyiNctJh6bE1+N3P3mE6qHTBTAgxCGyZdEHmLZlv8MKw4x2Y\/se0NpZ1TeHy8ao3SUuzEW9p9w9KxAkonruEQnMV2JM3+n+avr5EZMuqYjVGBVBiV1RjSl+S3+BwCbkxtsiW+zCYWCLsTJkMcLntfPsmW9D6UcaeSIhpmoHyDArczsBWBNfn1XmkQcGQ5FoH1zff8G6lJobT9PClgiFNUy9DgYkwyHIGJWNf1mt+fnXcQ7eUlzfmNgd+YKQQ3uvHe5Nw8ioDMHybL+THSM1M2Ryn5oAFjEK0PIjU4BW6LyjtgTgZS3RKrXNjovEJvGrQsdVqz1FlEh81h2yQYjCHTUc2EXlJPjklTgknbX0YEHfVSoxjKbOnBTTTUP95kD4xmTHGLR6aAR4ShOEWqEgtAHPnAAt4aagCDm+M1\/\/PKGSxncXusPUsCHNq9yfsjYpTh1FJNqloS1Nzp6qILvrjgzPvrwaQfAE2OKgeg61OMZXcGUhs+uSPvUlfJ8u0YXRTKTW040oADe3TNcQ\/w0caGYRxMPcqm+lUS9RoBm0R3TECQkPnFTptKf6wdnflZLE\/usl0eVABRBDxBrNBsvt2YFzLAzsgHgNWiUgWWSnZPgrLXf9eW4meKIbpHGul2bDto\/wCNarwXOKTGEgHkRBzN7lJDJIytD2pUjnkf1vtiuZmnM8O2Vh53K2RobU0evzAwRysYGoYe2kUojr0UOLrXMO4O70ecDj5\/WJLtGyHvxTJ45huix\/VT4hKyxtPgl8JqzCqhO6Ok\/CLzmai053Cde5FUxPAg2DPcZ\/+o9PgybfgqtW5X5r9GAUJRg9zUv7qQfZ6XxDsTt9eQLhqNv+Ve4ixtrnen1KlTyovEW8oBimIMhfLgPSOXVIPJJlQrvt\/oKYgmm09Z12vsqBjwfuAyH2w7OukAK\/rnu7na\/tKMGlHMJwhF\/RWspl0eM\/\/SAbfCxfXrfG6efTNnGFct1ThXmeqcbTE3wiPQmdG2fHTG535Fa1O1IBUHXZNu3SSqfd106Z9xY2tvlSxao2DOcw5ty40XKBT04ZpKrTJnnN5Ybcy2H83t0zou1DVWRVqlCzSfF0yIF8cwYFAFsbUUpIR31ZkVGiTKyyvNVPWvpiyFX2L+OWFrSgq2OIeOhj7U6VEw8PJYFrPR5b5RMD2KkUQU7RJQD8D2LFpomIuKrrDKWjEZbO88iCCQ0qJqPWzApX2QnKGWWYvkpK74EB2oMA8m+pg6j1XMzKX78h+AyXTmckkyf7fLxx1RE6Ubm9hcikCNSQc0xYxNeTk1VIMg0ksHbK2\/CtXKVEQtJQoYFhKF7IrIEWtoOb2nfQACJUNPhBozhP8QlVMyiXGK9kowbojhg\/iziRfh\/WmJu1mmEM9JaLhPrN+U095v3JGeOSX2b7aZ\/VQyneWr0xPxkz5PVR3Okxo17NGEKbLy1azAZeSS5mbFhh9u1yQ6hnOAOMeWlEXMnZojL\/dXmDUeUDyb46ZF\/wjJPCBV2IPnsLN1C+KQgHabmYchJN6CVq3KxYdthNcWqc0b4IFZ3z+s5z\/TtM9Hrz6yo1eRDpjJo31t4+IlmMmm0R6ahmTxwqWk990BU6ZLuZLKsH09DtN+Y8vvkaf2F14rUXgQ97XxSRWn4rvSQa85AkmRcO7MH2zGnRU5QqCkxgyUaaeAJv1Yeja3GGOYjyGp5MeFdA1xpbZTXC4Dtp3wMyqqhSPrRciizaDj+83ozgt5w0d78dVemaRYX1zVreHLThFNM6A3tU82Pie8fSzyBiaFsVpAQlJTPSjIwcY5E919zB+zh+ZLr0FjwcP\/owaWVYAMq0lB6N52OojRiRvcqMOAk6QqifgVvMqRgar+yo7HGFU5UduAwII3+qSd2L3Jaioq1kPvUhfUUGPvqWht13ncRDYoPSLmraQy2xzx+Un2ove5lYpe0EGATK7DLYnRDRHZzF\/N30MMNUyQ\/URaDG4TCartcSmEDS75\/dgHbY0mH53MMUj+qW34eKlPx39BoIRMrSWeqiBJtxi6CtNp6XzJgkIINEuYDpsyY8PPFYGG4BNTA8G1De64I6q9ZnbXR09yAHrtx4\/HgeZOS+hIH\/V0SXuECw\/MjjL9RLGd0QNBXCPDPo0uTVoER09bFccnpiFPsuq67tD2OvdAxUq04bgvVljeGyjn1BVOmX8OMq6tTALyIgRcygV9YwA\/Cmy3Ca3PznjoXOe4XtLNRTgoV1a4itqorBPeaUN7oWjAGxiVMFGY\/JwSh0SoL5PmP8XFl58w7oXq0V7V8gF8AqUcb5vjzNpIUx2OIU\/VdwX3bBHNqvFT2xjfKII31UzL8F6OnLqhYO9n2cfVYUFEk8KusP7c6x5A6vk7SR5be3X9jnlu0V1hbGTeE4Y9QsaDospnorhlOVKvgZrch7JYgrFkk12Ufn4+Mkp3ZLxrFaMqxohtU\/DMJ\/GeROvLdfGRVzCna7mlgITmChichpRC7FXGnE31XIl231nalcih16WTTHRD+KXm0sEimmtZE6BQqrYfXPN3Woe\/StfObTTIj1YlCuBzGyDpicwjLpt9uC8bN+rJaqw2F9K9U0cuVzUaA8MPwpcvXPKbe3PA73Z8Mv0GMRuI98xXl1YiqONA5Cxb3V5EP\/aQVYFRlhzPqWtf5fysgtOVAxT4dpAptFZmD5k1HzG1Cg2Oi+BMMothvM5CqKz40M\/Ci3Lf2N3WXIXv\/9aXB\/1NTUEcWkMRdKsgTpFgzd9VvD1AnVEns\/ZPX\/yQP284WKD8xGM0MmzyC5HVMuTEQFU3fLsqU6ezUp2Zf0zCv0BF+0Ci8wKTBzk0K9to+qYONQKXSwAyP7Fg2sJuIoK9EdavIy\/pxn9Buo6pE03XotDd2iMpaCchFz4Wxuicp3BF0K4xJAnDQIMdxQrAssM8ABA2x2UY64Nx0J3jg++XdOx885ljeztFqWIVn4u24extKNVh0KudZl1nVnxej1HEa2wAn45OPZcUAedE+zpnwpsicYM5m7yibN1d8LzPE3KUcQ+OD1mS4o1yYMBO6qpqBM4W9rday0Sg==","iv":"0e655a077e9a3880c4b98ab815069c5b","s":"3a496d69e97aaeea"}
Share your thoughts. Click here