Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
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