Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"e4ec75a72edf20930f8d7dd3758152cb","s":"85f5528f9d6891fe"}
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