Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"ecfa575fce2191a6cd6eff35b577bf0c","s":"ee002e41e31d2970"}
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