Multichannel
March 20, 2015
Exterior of Printemps
By Sarah Jones
French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.
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","iv":"39d0e81239ab834f7607e06d992c1d51","s":"895b3c9fb4995883"}
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