Multichannel
March 20, 2015
Exterior of Printemps
By Sarah Jones
French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.
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","iv":"0389cb19af99c96d59c6984743141e08","s":"acf9faac71bcd441"}
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