Multichannel
March 20, 2015
Exterior of Printemps
By Sarah Jones
French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.
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","iv":"cdf741fc6a7316801d1471a96c83da5c","s":"b9f9e6cfba2be39b"}
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