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Retail

Printemps brings Paris to life for summer campaign

July 22, 2019

Printemps Summer 2019 helicopter Printemps’ summer campaign follows a couple exploring Paris together. Image credit: Printemps

 

By Sarah Ramirez

French department store chain Printemps is celebrating the spirit of summer in a multichannel campaign that helps consumers discover Parisian culture from a new perspective.

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